How to Grow a TikTok Audience and Monetize It in 2024
27-year-old Bella Rae wasn’t trying to become TikTok famous. She started posting behind-the-scenes clips from her small candle-making business. Three months later, one of her videos exploded—2.3 million views overnight. Within a week, she had 80K followers and did $12K in sales.
Welcome to the creator economy’s favorite game: going viral and converting clout into cash. But what Bella did wasn’t luck—it was strategy.
In this guide, we’ll break down the exact moves that creators, digital marketers, and influencers are using to grow their TikTok following fast and monetize it like a business. Whether you're new on the platform or pivoting hard into growth, here’s how to make TikTok pay in 2024.
The State of TikTok in 2024: Fast Growth, Fierce Competition
With over 1.7 billion users globally and an average engagement rate of 5.7% (blowing Instagram out of the water), TikTok isn’t a trend—it’s now the blueprint for modern digital influence. But high engagement means nothing if you’re shouting into the void.
“Consistency is no longer enough. The algorithm rewards creators who play smart, not just hard,”
– Amara Fenix, TikTok Growth Strategist
What Still Works (and What Doesn’t)
- Still works: Short-form storytelling, viral audios, hook-driven intros, creator collabs
- Doesn’t work: Overly polished content, generic trends, spammy hashtags
To stand out, you need data, creativity, and a playbook. Let’s get into it.
Step-by-Step Strategy to Grow on TikTok
1. Nail Your Niche—Then Get Loud
Your niche is your universe. From “entrepreneur skits” to “lo-fi cooking ASMR,” lean into what people obsess over. TikTok’s FYP algorithm pairs content with micro-interests, so the narrower your lane, the faster you can dominate it.
- Use TikTok’s search bar: What autofills after your niche?
- Follow competitors and engage with their comment sections
- Ask: What value am I bringing—education, entertainment, or identity?
Pro tip: Use TikTokCoins.ai’s advanced analytics (powered by Crescitaly) to spy on trending keywords and winning creator playbooks in your niche faster than anyone else.
2. Go Beyond Trend-Hopping—Build Repeatable Content Systems
Following trends is short-term. Creating systems is long-term. Bella Rae grew because she created one repeatable format: “Pouring candles + positive affirmations.”
3 post formats that grow followings organically:
- Daily mini-series: “Day in a life as a…”, “What I spend in a day…”
- Before/After storytelling: Great for beauty, fashion, fitness, renovation
- Reaction/commentary: Duet or stitch with a POV or hot take
“If you can make 30 videos in the same format, you’ve got a winning system,”
– Priya Jiang, Digital Growth Coach
3. Post Daily (Yes, Daily)—But With Purpose
There’s growing evidence that posting 1–4x/day with slight variations helps train TikTok’s algorithm faster. But don’t burn out. Repurpose content smart:
- Split one long video into a 3-part series
- Repost winning content with new captions/edits
- Use caption hooks like “Wait till the end ⏳” or “POV: You discover this too late”
Organic vs Paid Followers—What Actually Works?
This is the hot debate: Grow slow and steady or scale fast with paid traffic?
| Organic Growth | Paid Growth | |
|---|---|---|
| Investment | High time, low money | Low time, moderate money |
| Speed | Slower, steady compounding | Immediate visibility boost |
| Credibility | Authentic, higher retention | Risk of fake-looking numbers (if low-quality) |
Best practice: Combine both. Use TikTokCoins.ai’s growth packages—powered by Crescitaly’s trusted panel—to amplify viral posts and build a credible foundation of followers, likes, and views. Then use that social proof to double down organically.
How to Turn Views Into Real Revenue
1. Affiliate Marketing
Success Story: @techbabe95 built a simple channel reviewing LED gadgets. With affiliate links in her bio, she pulled in $4K/month through Amazon alone—with just 35K followers.
Tip: Use TikTok’s “Shop” features or external tools like Beacons.ai to create scroll-friendly link hubs.
2. Digital Products
Anything from Notion templates to Lightroom presets can sell like fire if bundled with content. Users like @budgetwithme monetize with daily budgeting tips and push $9 digital planners.
3. Creator Fund & Live Gifts
Creator Fund is entry-level cash, but it’s the TikTok Live Gifts and sponsorships that add zeroes to your account. Go Live 1–2x per week, interact, sell merch, and thank top gifters by name to boost loyalty.
4. Brand Sponsorships
When you hit above 10K engaged followers, design a sponsorship pitch deck and start cold emailing. Use your TikTokCoins.ai stats to show brands high-engagement case studies and tell them, “Here’s what I can do for you.”
Cross-Platform Growth Is Key—Don’t Ignore It
Use TikTok virality to fuel presence across:
- Instagram – for curated image & Stories content
- YouTube Shorts – repurpose Reels/TikToks easily
- Telegram – build a private community or digital storefront
Remember: TikTok is the top of your content funnel. Use it to send people wherever you ultimately monetize best.
Final Word: Influence Scales When Strategy Meets Tools
Creators are no longer just entertainers—they’re media empires waiting to be built. With the right systems, tools like TikTokCoins.ai, and data insights from Crescitaly, your audience stops being just numbers…and starts being leverage.
Whether you're trying to hit your first 10K followers or build a $10K/month productized brand, your growth playbook starts now.
Ready to Get Loud?
Try TikTokCoins.ai today to discover what serious creators are using to scale, sell, and succeed on TikTok this year. The algorithm waits for no one—work smart, not just viral.
Meta Title: TikTok Growth & Monetization Strategies 2024
Meta Description: Master TikTok growth with expert tips backed by data. Learn how to turn views into real income using smart tools and viral strategy hacks.
Tags: TikTok growth, buy TikTok followers, Crescitaly, SMM panel, TikTok monetization, influencer tips, go viral TikTok