How to Grow and Monetize a TikTok Audience in 2024
In January 2024, 19-year-old college dropout Layla James went viral on TikTok for a single 15-second video lip-syncing to a trending Billie Eilish track. Within 72 hours, she had 450,000 new followers—and by week’s end, she’d scored brand deals worth over $15,000.
That fast-moving success was no accident. It was strategy.
TikTok has evolved from a Gen Z dance app to a monetization juggernaut. With over 1.7 billion users and growing, it’s the new frontier for creators, brands, and digital hustlers to cash in. But going viral is only part of the game. To win, you need to grow an audience that sticks—and then turn those eyeballs into income.
This guide breaks down the formula top creators are using to explode their TikTok growth and monetize authentically. Let’s get into it.
The Viral Loop: TikTok’s Creator Growth Engine
Understanding the Algorithm (So You Can Beat It)
On TikTok, the FYP (For You Page) is the golden gate. Getting featured means millions of potential viewers. But TikTok’s algorithm doesn’t favor celebrities—it rewards content quality and engagement velocity.
“TikTok’s secret sauce is momentum. A high engagement-to-view ratio within the first hour triggers the algorithm to keep pushing your video.” — Social strategist @kaleydigital
The 3-Part Content Strategy That Wins
Top-performing creators use a rotating formula:
- Discovery Content: Hooks new viewers quickly (trends, audios, fast-paced storytelling)
- Connection Content: Builds audience trust with personality and relatability
- Conversion Content: Nudges followers toward merch, subscriptions, or clickable links
Take @benjaminsctt, the ex-banker who now teaches personal finance via skits. His growth exploded after he paired trending sounds with tips like “How to write off a car on your taxes.” Mix value with vibes—it works.
Real Talk: Organic vs Paid Followers
Should You Buy TikTok Followers?
Let’s cut the fluff. Any creator trying to scale quickly has wondered: Should I buy TikTok followers?
Here’s the breakdown:
| Organic Growth | Paid Growth | |
|---|---|---|
| Cost | Time, consistency | $$ (often affordable with SMM panels) |
| Engagement Quality | High (when done right) | Varies (depends on provider) |
| Speed | Slow burn | Instant visibility |
| Brand Credibility | Authentic | Boosted optics (helps get noticed) |
Bottom line: Paid followers won’t replace strategy, but they can amplify it. Tools like TikTokCoins.ai—powered by Crescitaly’s trusted panel infrastructure—offer real, high-retention followers to kickstart organic momentum.
Turn Followers into Dollars: Monetization Tactics That Work
5 Streamlined Monetization Paths for TikTok in 2024
- Brand Deals: Pitch micro-influencer packages directly or use platforms like Collabstr and AspireIQ.
- Creator Fund & TikTok Series: While the Creator Fund has its flaws, Series is gaining traction for exclusive content sales.
- Affiliate Marketing: Plug Amazon products or use TikTok Shop (especially clutch for creators focused on beauty, gadgets, or books).
- Digital Products: Sell Notion templates, guides, or presets via bio links.
- Live Gifts & Coins: Go live, build fan rapport, and monetize in real-time with TikTok gifts.
Case Study: The Creator Funnel That Made $18K in 30 Days
Tech educator @codetalks grew from 3K to 90K followers in under two months. His content? 60-second Python tutorials + humor. But the money came when he launched a $29 beginner’s course linked in bio.
“I used TikTok to give away real value, then created a guided version as a course. People bought because they trusted me.” — @codetalks
That’s the formula: give first, charge for access later.
Cross-Growth: Expand Your Influence Beyond TikTok
Smart creators don’t keep eggs in one algorithmic basket. Cross-platform growth is the cheat code for long-term monetization:
- Instagram: Use Reels for reach; Stories for intimacy and DMs to close brand deals
- YouTube Shorts: Repurpose TikTok content for passive revenue and greater algorithm exposure
- Telegram Channels: Build a community for exclusive drops, gated content, or affiliate offers
Platforms like Crescitaly’s backend panel make it seamless to operate multi-platform strategies—one dashboard, all your growth in sync.
The Tactical Toolkit: Apps, Panels, and Posting Schedules
Daily Growth System for Creators:
- Post 1–3x per day using trending audios
- Engage with comments in the first 15 minutes of each drop
- Alternate hooks: stats, storytime, or shock factor
- Use tools like CapCut (editing), Hashtag Expert (tags), and TikTokCoins.ai (boosting metrics)
Best Days/Times to Post (Based on Crescitaly Data)
- Best Days: Tuesday, Thursday, Sunday
- Best Times: 11 AM–1 PM and 6 PM–8 PM (your audience local time)
But remember: consistency > perfection. One mid-performing post can still push you into the algorithm's favor.
Final Word: Start Building Leverage, Not Just Likes
In 2024, growing on TikTok isn’t about chasing virality—it's about building leverage. Build a following that trusts you, monetize with intention, and use smart tools to scale.
Whether you're starting from scratch or reviving a quiet account, platforms like TikTokCoins.ai offer the strategic boost to turn visibility into viability—thanks to Crescitaly's elite-level panel software powering the backend.
Now’s your moment. Post smart, grow fast, monetize loud.
🚀 Try TikTokCoins.ai today and start scaling your audience the smarter way.