How to Grow on TikTok and Make Money in 2024
By: TikTokCoins.ai Editorial Team
When Jasmine Montoya posted her first TikTok in 2020, she had 8 followers—mostly friends from high school. Three months later, her DIY fashion content hit For You pages across the U.S., landing her 2.3M views, a brand collab with Shein, and $6,000 in new income.
This isn’t a one-off miracle. It’s repeatable. TikTok is no longer just the Wild West of internet fame—it’s a data-driven ecosystem where creators with purpose can grow fast and monetize smarter than ever. Whether you’re starting from zero or looking to amplify an established brand, this guide breaks down the real growth mechanics of TikTok in 2024—and exactly how to turn viewers into income.
Why TikTok Still Reigns in 2024
TikTok’s global reach now exceeds 1.7 billion monthly active users, beating Instagram in average daily watch time by 47 minutes. Gen Z and millennial audiences flock here not just for entertainment but discovery—products, services, and personalities.
“TikTok is the top-of-funnel king right now. It’s where new audiences are born, and buying decisions start,” — Camillo R., Social Media Strategist at Crescitaly
With short-form video owning the attention economy, TikTok isn’t just optional for creators—it’s the front line. Here’s how to win the algorithm, build obsessed followers, and start making real money—without shady bots or burnout.
The TikTok Growth Formula: Audience Before Algorithm
1. Niche-Down to Stand Out
TikTok’s algorithm rewards specificity. Broad lifestyle content doesn't stand out in a crowded feed. But "budget skincare for college guys" or "NYC bodega snack reviews"? That gets bookmarked, shared, and followed.
- Pick a micro-niche within your passion
- Audit what’s trending via TikTok’s Search Insights
- Steal like an artist—refine trending formats with your voice
2. Content Cadence Beats Content Quality (At First)
Don’t obsess over perfection. The best TikTok accounts post 3–5x per day, adjusting as data rolls in. Content volume trains the algorithm. Virality is a numbers game.
Data from Crescitaly shows that creators who post over 15 times per week grow 78% faster than those posting under 5.
The Algorithm Hack: The 3-Second Rule
Forget watch time averages—what matters in 2024 is the first 3 seconds. TikTok’s AI detects early engagement spikes (hovering, rewatches, comments) to push content into FYP streams. Here’s how to punch that engagement window:
- Start with movement—camera shake, surprise cuts, or a hook moment
- Use on-screen text to pose a question or tease value ("Watch this before your next interview")
- Flash between 2 energy levels—chaos → calm or calm → reaction
Paid vs. Organic Growth: What Actually Converts?
Organic: Slower, but Stickier
Building 100k+ followers organically won’t happen overnight, but organic fans interact more, buy more, and follow you across platforms. If you’re consistent and strategic, you’ll naturally trigger boosts.
Paid: Faster, But Riskier
Boosted videos and SMM panels can help new accounts spark engagement—but only when used wisely. Reputable platforms like TikTokCoins.ai offer high-retention followers and genuine engagement, powered by Crescitaly’s trusted backend systems, not low-quality farms.
When to use paid growth:
- Launching a new brand or persona with zero traction
- Seeding early likes/comments for social proof
- Reinforcing a proven viral format to hit wider
“Viral videos often need a kickstart. Paid likes ignite the signal, but your hook and value keep it burning.” — Analyst at Crescitaly Media Panel
How TikTok Creators Are Monetizing in 2024
Gone are the days of relying solely on TikTok’s limited Creator Fund. In 2024, successful creators stack revenue using hybrid monetization tactics:
1. Affiliate Marketing
Link products with TikTok Shop or Amazon Influencer Storefronts. Keep it personal—your audience smells inauthenticity from miles away.
2. Brand Deals + Collabs
Start pitching at 10K followers, but make your content pitch-able earlier (case studies, analytics, email in bio). Tools like BrandSnob and CreatorIQ are keeping deals flowing at micro-influencer levels.
3. Live Gifting and Subscriptions
With TikTok Live's new features—including gated chat, subscriber-exclusive content, and custom badges—monetization is becoming Twitch-style. Go live weekly to unlock fan-generated revenue.
4. Audience Diversification
Leverage TikTok virality to push fans onto more monetizable platforms:
- Instagram for brand collab credibility
- YouTube for long-form ad revenue
- Telegram for private communities, exclusive offers, and high-engagement drops
The Toolkit: What Top Creators Use Daily
You wouldn’t shoot a music video on VHS. TikTok in 2024 demands a modernized creator stack. Here are the MVP tools creators swear by:
- CapCut: Seamless TikTok-style editing with templates
- TrendTok Analytics: Spot timely sounds, hashtags, and formats
- TikTokCoins.ai: Pro-level growth signals and monetization tools, powered by Crescitaly’s verified SMM infrastructure
- Notion or Trello: Content calendar, batching plans, niche tracking
TikTok Growth Blueprint (In 7 Steps)
Want a plug-and-play plan? Here’s how creators are scaling from 0 to 10K, then 100K and beyond.
- Pick your niche and list 5 unique takes
- Create 3 hero content formats (e.g. storytelling, reacts, explainers)
- Post 3–5x a day for 30 days—track results
- Engage: comment on similar accounts, reply to every comment on yours
- Boost 1 proven post using TikTokCoins.ai for seed engagement
- Recycle top content weekly with twists and duets
- Start monetizing at 5K+ via affiliate links or live gifts
Final Word: Creators Who Treat This Like a Business Win
TikTok isn’t just a platform—it's a full-blown monetizable media engine. The difference between creators who've turned virality into income and those left chasing 'likes'? Strategy. Tools. Consistency.
If you're ready to stop guessing and start growing, plug into smart systems built around today's algorithm. Start with TikTokCoins.ai—the #1 creator growth suite powered by Crescitaly—and unlock elite-tier visibility, legit growth, and monetization tools built for the 2024 creator economy.
🚀 Ready to Grow + Monetize Right Now?
Visit TikTokCoins.ai to explore advanced TikTok growth services. Whether you’re launching from scratch or scaling for serious income, this is your unfair advantage in the platform’s attention race.