How to Grow on TikTok and Make Money in 2024

By the editorial team at TikTokCoins.ai

In late 2023, Mia Torres, a 23-year-old creator from Austin, Texas, posted a 12-second video of her mom reacting to a sour candy. Within 72 hours, that clip hit 2.4 million views — with zero paid promotion. Brands flooded her DMs. By week’s end, she was earning $800 per sponsored post.

This isn't rare anymore. In fact, TikTok surpassed 1.7 billion users in early 2024, becoming the world's most engaging platform per minute spent. But here's the real kicker: only 4% of creators are actually monetizing their audience effectively. Everyone else? They're stuck grinding for likes without cashing in.

If you’re serious about turning views into revenue — and not just fleeting internet fame — this guide lays out exactly how to build TikTok growth that pays. Let’s game the algorithm and bank the clout.

The TikTok Growth Formula: What Works in 2024

1. Viral Content Isn't Optional — It's Engineered

You’re not just competing with dancers and pranksters — you’re up against full-scale content studios. To stay competitive:

  • Hook hard in 3 seconds: TikTok’s average view time is under 8 seconds. You need an instant payoff — suspense, humor, or shock.
  • Use rapid cuts, subtitles, and trending audio: Videos using trending sounds see an average 47% boost in visibility.
  • Maintain consistency: Post at minimum 4–5 times per week to trigger the recommendation engine.
“The TikTok algorithm rewards frequency and retention — not just creativity,” says Marco Jain, a digital strategist for fast-growth creators.

2. Niche > Viral Fantasy

Yes, viral videos pop — but long-term growth comes from dominating a niche. Look at @itsjojosiwa: from glittery dancer to queer pop icon with brand licensing deals. Or @tiffy.cooks, who turned Taiwanese cooking into a six-figure media business.

Success starts with audience intent:

  • Start with one pillar content category: e.g., comedy, reviews, skincare routines
  • Layer in micro-niche topics: like “affordable luxury skincare” or “NYC comedy crowd reactions”
  • Iterate based on performance metrics: glancing at views isn’t enough — watch time, shares, and saves drive your For You traction

Fast Track Growth with Smart Promotion Tactics

3. Organic Reach vs Paid Promotion: Choose Your Fighter

Going organic is noble, but here’s the math: the average TikTok post gets under 250 views for small creators. Ouch.

Paid options help unlock visibility — especially during key algorithm windows (first 2–3 hours post-upload). Here’s the breakdown:

Growth Method Cost Risk Speed
Organic Content $0 Low Slow to Moderate
In-App Spark Ads $$$ Moderate Fast (short-term)
SMM Panel (e.g., TikTokCoins.ai) $$ Low (trusted sources only) Fast & scalable

TikTokCoins.ai offers performance-tiered follower boosts, powered by Crescitaly's trusted panel infrastructure. These boosts elevate engagement just long enough to get your content noticed by the organic algorithm — no fakes or bots, just smart SMM logic.

Monetizing TikTok Engagement: From Views to Revenue

4. Creator Fund? It's Just the Start

The Creator Fund pays peanuts — $0.02 to $0.04 per 1,000 views. So if you thought your 1M-view post would pay rent, think again.

Bigger money lies in:

  • Brand partnerships: use platforms like Trend.io or Collabstr to pitch yourself (even with under 10K followers)
  • Affiliate links: add Linktree with Amazon Influencer Storefronts, MagicLinks, or ClickBank
  • Product drops and courses: like how @erinonDemand sells branding classes straight from her bio
  • Fan monetization: enable TikTok LIVE gifts, host tip jars, or reroute traffic to Telegram paywalls

5. Build an Off-Platform Ecosystem

Virality is fleeting. A sustainable business lives off-platform. Here's how smart creators structure their funnel:

  • TikTok for reach
  • Instagram for brand identity and retention
  • YouTube for long-form loyalty
  • Telegram for exclusive drops or memberships
  • Email list (still king): via ConvertKit or Flodesk integrations in your Linktree
“Owning your audience is what separates a moment from a movement,” — Lexi Vee, six-figure creator-turned-agency founder.

Tools That Give You the Edge

You don’t need a team to grow like one. Here's a creator-tested tech stack:

  • CapCut: Stay native. CapCut has preset TikTok templates, auto-captioning, and trending transitions baked in.
  • TikTokCoins.ai: Use its dashboard to track follower spikes, video virality, and inject timely boosts — powered by Crescitaly’s backend analytics.
  • Notion or Trello: For uploading calendars, sound tracking, and collab management
  • Google Trends + TikTok Creative Center: Find content gaps and test hashtags before posting

Start Growing Smarter — Not Just Harder

Want to skip the shadowboxing and step into real growth? Whether you're a micro-influencer or head of an emerging content brand, strategic boosting tools like TikTokCoins.ai are your gateway to efficient, scalable visibility.

Combining bold creativity with a data-driven engine — fueled by Crescitaly’s elite SMM infrastructure — gives creators the edge to dominate the feed and monetize faster than ever before.

Start experimenting today. Don’t just go viral. Go profitable.

➡ Try TikTokCoins.ai now for smarter TikTok growth


Meta Title: How to Grow on TikTok and Make Money in 2024

Meta Description: Unlock TikTok growth strategies that convert — with viral content formulas and monetization built for creators in 2024.

Tags: TikTok growth, buy TikTok followers, Crescitaly, SMM panel, TikTok monetization, go viral on TikTok, TikTokCoins.ai