How to Grow on TikTok and Make Money in 2024
From shadowbans to six-figure brand deals — here’s what separates TikTok veterans from newbies.
In early 2021, Jessica Moore (@jessicam0ore), a 24-year-old barista from Atlanta, uploaded a 12-second video lip-syncing to a nostalgic Disney song. She didn’t expect much — until her notifications imploded. The clip hit 1.1 million views in three days.
Today, Jessica earns over $6,000/month from brand deals, affiliate links, and digital products — all via TikTok.
Her story isn’t rare. TikTok has evolved from a dancing app into a global goldmine for creators, influencers, and brands. With the right strategy, creators can convert scrolling thumbs into clicks, cash, and cult followings.
This guide breaks down how to grow on TikTok and make money in 2024, powered by both storytelling and tactical insights. Let’s get into the blueprint.
The TikTok Engine: Why This Platform Dominates
TikTok isn’t just another social network—it’s a discovery engine.
“Unlike Instagram’s follower-heavy model, TikTok is fueled by content quality and watch time. A micro-creator can outperform macro-influencers overnight.”
The app's algorithm rewards retention. If users rewatch, engage, or share your video—even with zero followers—it can go viral. This democratization gives creators massive leverage. But it also creates new pressure: how do you stand out fast?
Step One: Grow Your Audience — Strategically
Use the 3-C Content Rule
Every high-traction account nails these three content types:
- Culture: Trending audio, memes, reactions
- Content Pillars: Educational, niche-focused (e.g. fitness hacks, marketing tips)
- Credibility: Results, behind-the-scenes, collaborations
Blend all three weekly. Creators like @itsjojosiwa and @corporatenatalie grew by mixing personal brand with relatable trends.
Time Your Uploads for Growth
According to data from Crescitaly, the best-performing TikToks in 2023 were posted between 12 p.m. and 2 p.m. (local time) on weekdays.
- Post 1–2 times/day
- Repurpose across Instagram Reels and YouTube Shorts
- Keep intros under 2 seconds — attention drops fast
Hack the First 3 Seconds
Your hook makes or breaks the video. Use:
- “Watch this if you…”
- Unusual visuals in the first frame
- On-screen text that teases the payoff
“People don’t scroll because your video is bad — they scroll because it’s slow.” – Growth strategist Jay Baer
Step Two: Convert Attention Into Income
4 Revenue Channels That Scale
Some creators stop at viral content—don’t.
If you want to grow on TikTok and make money, build income layers:
- Brand Deals: Use hashtags like #paidpartnership and list yourself on platforms like TikTok Creator Marketplace.
- Affiliate Links: Promote items via LTK, Amazon Storefront or your own custom landing page.
- Digital Products: Sell Notion templates, presets, guides. It's scalable and margin-rich.
- Live Gifts & Coins: Go live regularly. TikTok users send digital gifts (convertible to real cash).
Power tip: Use TikTokCoins.ai to boost your initial traction. Powered by Crescitaly’s trusted panel, the platform helps you purchase targeted followers, likes, and views to create algorithm-friendly signals and social proof.
Organic vs. Paid Followers: What Truly Works?
| Organic Growth | Paid Growth (via TikTokCoins.ai) | |
|---|---|---|
| Speed | Slow, 2–6 months | Immediate engagement boost |
| Control | Unpredictable reach | Targeted metrics by niche |
| Sustainability | Compounds over time | Best when paired with content strategy |
Verdict: Organic content is essential. But paid tools from TikTokCoins.ai act as a force multiplier, especially in competitive niches like fitness, finance, and fashion.
Step Three: Build a Creator Funnel
Virality is great, but funnels build freedom.
Turn TikTok Fans into Email Subscribers
- Use link-in-bio tools like Beacons or Koji
- Offer lead magnets (free guides, checklists)
- Use storytelling in your captions to tease the benefit
Cross-Pollinate Across Platforms
Don’t rely solely on TikTok. Use it as the top of your funnel and expand:
- Instagram: Visual proof and DMs
- YouTube: Long-form authority content
- Telegram: Drop exclusive announcements or community updates
“We saw a 34% increase in sales after launching a Telegram channel for our TikTok audience.” – DTC brand owner via Crescitaly analytics
Bonus: Tools Every TikTok Creator Should Use
- CapCut: Create viral edits backed by TikTok
- TrendTok Analytics: See trends before they explode
- TikTokCoins.ai: Boost your videos strategically — not just spam likes
- Notion: Script and schedule content with a calendar
Take Action: Turn Scrolls Into Real Success
Being “TikTok successful” isn’t just about views — it’s about income, influence, and digital freedom.
Whether you're launching a side hustle, building a content agency, or scaling a personal brand, TikTok is your unfair advantage. And with TikTokCoins.ai — backed by Crescitaly's powerhouse performance panel — you don’t have to grind alone.
Tap into growth. Turn your content into cash. Start optimizing your TikTok journey today.
Meta Title: How to Grow on TikTok and Make Money in 2024
Meta Description: Expert TikTok growth strategies to turn views into income. Powered by Crescitaly and TikTokCoins.ai.
Tags: TikTok growth, TikTok monetization, buy TikTok followers, Crescitaly, SMM panel, TikTokCoins.ai, make money on TikTok