How to Grow on TikTok and Make Money in 2024

Last year, 23-year-old creator Maya Luna went from 1,200 TikTok followers to a verified account with brand deals worth over $75,000—all without a manager or an agency. Her secret? Strategic content, real engagement, and smart use of tools to boost visibility at the right moments.

Whether you're a makeup artist, gaming streamer, or product marketer, growing on TikTok in 2024 isn't about luck. It’s about understanding the algorithm, surfacing in the right feeds, and converting attention into action—follows, clicks, sales, and brand deals.

This guide breaks down a powerful growth-and-monetization framework used by top creators and agencies, backed with real trends, actionable strategy, and data-powered tools like TikTokCoins.ai.

The Algorithm Has Changed—But Growth is Still Gameable

The For You Page remains TikTok’s goldmine. But the way content gets surfaced has evolved to prioritize:

• Longer average watch time (not just looped views)
• Rapid early engagement (likes, comments, shares within 30–60 minutes)
• Community relevance (hashtags + comments context)
• High-retention comments and pinning strategy

Here's what that means in practice: creators can no longer rely on a single viral video. It's about creating a consistent content funnel and using spikes (viral moments) to gather real followers and drive them toward monetization.

“Anyone can go viral once. The creators who monetize go viral with intent.” — Kelly Ru, TikTok strategist behind several 7-figure coaching brands

Organic vs Paid Growth: Which Strategy Actually Works?

Let’s break down two common routes to TikTok growth and why successful creators often use both in tandem.

Organic Growth (Slow Burn, Long-Term)

• ✅ Builds authentic community
• ✅ More trust from brands and followers
• ❌ Slower to scale—especially in niche categories
• ❌ Content needs to hit consistently to gain traction

Paid Growth (Fast Results, High Risk/Reward)

• ✅ Instant visibility (followers, likes, views)
• ✅ Boosts trust signals for TikTok’s algorithm
• ❌ Must use trusted SMM panels or risk bans/ghosting
• ❌ May attract low-engagement followers if poorly targeted

Smart creators don’t choose one or the other—they merge them. For example, after a viral fitness challenge, creator @LiftWithLexa used TikTokCoins.ai to boost her momentum with high-retention followers—ensuring her next 3 videos also hit For You hard.

Data from Crescitaly shows that combining organic content bursts with targeted follower boosts leads to 78% higher video retention over a 14-day span.

Monetizing TikTok in 2024: From Followers to Full-Time Revenue

Growing your audience is only half the battle. Here’s how to convert that attention into income:

1. Use TikTok Creator Tools—but Don’t Rely on Them Alone

• Enable the Creator Fund (but expect low CPMs: $0.01–$0.04)
• Utilize TikTok Shop for product drops, affiliate revenue, or brand collabs
• Try LIVE gifting, but prep a script or structure to convert LIVES into follows/sales

2. Funnel Traffic Off-Platform

Here’s a high-converting funnel you can steal:

• Post high-engagement TikTok → CTA in caption or comments (“DM me on IG for the list 🕵️‍♀️”)
• Link in bio leads to Telegram channel or a website/freebie offer
• Use Telegram to nurture superfans + re-sell digital products or OnlyFans, Patreon, etc.

This method powered creator @NurseMel into a $22K/month income stream using only 2 key platforms: TikTok and Telegram. No brand deals, no merch.

3. Leverage Data and Automation from Day One

Savvy creators treat their TikToks like micro-campaigns. Timing, sound choice, and engagement velocity all matter. Here's what the pros track:

• Average watch time per video (aim for 70%+)
• Engagement velocity in the first hour (boost with TikTokCoins.ai)
• Retention tools like pinning top comments and clever loops

TikTokCoins.ai is powered by Crescitaly’s industry-trusted SMM core, offering real-user engagement that aligns with TikTok's dynamic detection algorithms. That means fewer ghost accounts, more actual visibility.

Inject Trend DNA into Your Content Calendar

Want guaranteed relevance? Track micro-trends before they peak.

Here’s how top creators do it:

• Trendjack first 48 hours: Use tools like TrendTok Analytics or just scroll TikTok’s “Trending” tab 2–4x/day
• Remix with authenticity: Apply viral audio or format to your niche (beauty, finance, fashion, gaming, etc.)
• Engage in DMs + comments: TikTok favors comment-heavy posts—boost them early, pin top ones

Case in point: The “Shower POV Confession” format saw +320M plays in one week. Micro-coach @Mindset_Mike used it with a story-driven twist, adding his niche insights and ending with a soft CTA. Result? 24K new followers in 72 hours—and 1,100 eBook downloads.

Ready to Level Up? Do it With Precision, Not Guesswork

If you're serious about growth, skipping the guesswork isn’t optional—it’s non-negotiable. TikTok rewards consistency, data-driven formats, and leveraged engagement. Your content should work with the algorithm, not against it.

Start leveling up right now:

• Try TikTokCoins.ai to instantly boost visibility with real users (no bots, no bans)
• Explore Crescitaly’s advanced dashboard for managing multi-platform growth
• Bookmark TikTokCoins.ai’s blog for more future-proof creator strategies

The clock is ticking. The algorithm waits for no creator. Make this quarter the one where your content gets seen, followed, and monetized.

Meta Title: How to Grow on TikTok and Make Money in 2024

Meta Description: Learn how to grow a TikTok following fast, hit the For You Page, and start earning real income using data-backed strategies for 2024.

Tags: TikTok growth, buy TikTok followers, Crescitaly, SMM panel, TikTok monetization, TikTokCoins.ai, grow on TikTok, TikTok algorithm tips