How to Grow on TikTok and Make Money in 2024
In 2020, Rachel Karns was waitressing in rural Idaho and posting dance videos for fun. Three years later? She’s sitting on 2.3M followers, a brand deal with Gymshark, and passive revenue through creator tools and affiliate campaigns. All from a platform that once felt like a Gen-Z phase.
That shift from content amateur to full-blown digital entrepreneur isn’t just Rachel’s story. It’s a growing phenomenon on TikTok, where unique audience growth hacks collide with powerful monetization strategies—if you know how to play it right.
In 2024, TikTok is more than a viral engine—it’s a business model. In this guide, we’ll break down how to grow your audience and turn that attention into automated income. Whether you're a micro-influencer or scaling a brand, the tactics here go way beyond basic “post more content” advice.
Why Growth on TikTok Is Still the #1 Shortcut to Online Income
While Instagram’s algorithm matures and YouTube becomes more search-driven, TikTok remains the fastest awareness-hack on the internet. With its For You Page (FYP) funneling organic visibility at zero initial cost, creators have unequaled leverage—if they know how to convert virality into depth.
"You’re never more than one video away from your breakthrough. But it’s not just about eyeballs—it’s about building systems behind the scenes." — @datawithdominique, TikTok growth strategist
3 Real TikTok Trends that Turned Unknowns into Monetized Creators
1. The Surge of Educational Micro-Niches
Creators like @diaryoftrader and @legalbaddie saw exponential growth by posting concise knowledge drops in under 30 seconds. People aren’t just watching to laugh anymore—they want to learn and trust.
- Engagement tip: Ask a punchy question like “Did you know this could save you $1,000?” and answer it within the first 5 seconds.
- Monetization path: E-books, affiliate tools, course funnels, consultation links in bio
2. “Build in Public” Creators
From creators launching brands to side hustlers showing day-by-day growth, documenting the process builds. Think of @growthwithjames who grew from 300 to 80K followers while documenting his freelancing journey.
- Engagement tip: Start the video with a timestamp (“Day 14 trying to make $10K from TikTok”)
- Monetization path: Brand deals, sponsored tools, digital product launches
3. Remix Culture & Original Audio Play
TikTok’s unique remix culture lets savvy creators hook into trends by putting their own spin on viral concepts—from comedic duets to reaction-style stitches. @chef_law changed his entire career by duetting bad kitchen fails with “What went wrong here...”
- Engagement tip: Use trending sound early + stitch with a controversial or surprising POV
- Monetization path: Brand UGC (User Generated Content) partnerships, viral sound licensing, merch
Organic vs Paid TikTok Growth: What REALLY Works in 2024
Organic reach is still alive and kicking—but growing fast requires either volume or cash. Here's how the two compare:
| Strategy | Pros | Cons |
|---|---|---|
| Organic | Free, authentic audience, long-term trust | Time-consuming, high content pressure |
| Paid (growth panels, influencer traffic) | Fast growth, instant proof of social credibility | Can feel disconnected without conversion strategy |
We recommend a hybrid approach:
- Use paid tools (like TikTokCoins.ai, powered by Crescitaly’s trusted panel) to provoke algorithmic boosts
- Follow with organic engagement campaigns (like Q&A responses and exclusive behind-the-scenes Lives) to cement loyalty
How to Convert TikTok Engagement into Real Revenue
Views are vanity—clicks pay the bills. Here’s how to make the leap from eyes to income:
1. Optimize the Link in Bio
- Use tools like Linktree or Koji to add CTAs (courses, products, email captures)
- Add urgency: “Free for 48 hours only” or “See what brands I use daily”
2. Master TikTok Creator Monetization Programs
- Join TikTok Creator Fund—it’s not game-changing income, but it validates your platform status
- Explore Series and LIVE Gifts functionalities
3. Deploy Influencer Deal Structures
Don’t wait to be reached out to—pitch brands directly.
- Create a media kit (showing past views, niche, audience stats)
- Find aligned brands on platforms like Collabstr, or DM directly on Instagram
4. Leverage Crescitaly’s Backend Data
Data from Crescitaly shows that creators using tiered follower campaigns (gradually boosting high-quality engagement) increased their brand outreach success rate by 41%. Translation: perception matters before negotiation.
Pro Tools and Resources for Growth Acceleration
- TikTokCoins.ai: Buy real engagement to kickstart momentum, especially on new accounts
- CapCut/Splice: Edit fast, attention-grabbing videos
- Notion/ClickUp: Organize content calendars and brand deals
- Telegram groups: Cross-promote content with niche creators
Wrapping It Up: From Creator to Digital CEO
Growing on TikTok no longer means dancing for pennies. In 2024, you’re tapping into a platform built for no-permission-needed fame + modular monetization. Whether you grow with a series, document your hustle, or remix a trending sound with genius, the path is wide open.
Don't just post. Build a system. Don’t just chase trends. Start movements. And when you're ready to scale?
TikTokCoins.ai is your plug for fast, smart audience scaling—powered by Crescitaly’s real-user infrastructure trusted by top international creators. Start growing smarter. Start monetizing today.
Meta Title: How to Grow on TikTok and Make Money in 2024
Meta Description: Monetize your TikTok presence with proven audience-building and revenue tactics in 2024. Build growth that converts.
Tags: TikTok growth, buy TikTok followers, Crescitaly, SMM panel, TikTok monetization, influencer marketing, audience growth, TikTok strategy