How to Grow on TikTok and Make Money in 2024
In late 2023, a 19-year-old content creator named Raven hit 1 million TikTok followers almost overnight. Her niche? Reviewing vintage perfume bottles. What started as late-night uploads from her dorm room quickly spiraled into full-on brand deals, affiliate links, and a loyal audience that not only watched—but bought.
Welcome to TikTok’s new creator economy, where micro-engagements turn into macro profits—and where creators like you can build huge audiences and monetize smarter than ever before.
If you're here to learn how to grow on TikTok and make money, you're not just chasing virality. You're chasing influence, scale, and income—and in this guide, we’re giving you the strategy that fuels both the algorithm and the bank account.
Why TikTok Still Dominates the Attention Economy
With over 1.6 billion users and counting, TikTok isn’t just a Gen-Z app—it’s the pulse of pop culture, search behavior, and digital discovery. Brands, agencies, and entrepreneurs alike are banking on its power.
- Avg. U.S. User Time on App: 55 minutes/day (Statista)
- 62% of users discover products directly via TikTok content (TikTok For Business)
- 40% of Gen Z prefer TikTok over Google for search (TechCrunch)
So, let’s break down exactly how to seize this potential and stack your following—and your cash flow.
The Growth Blueprint: From 0 to 100K Followers
1. Nail Your Niche & Content Identity
Every creator who blows up fast has one thing in common: clarity of content identity. Whether that’s ASMR skits, dropshipping hacks, or surreal edits, TikTok favors hyper-specific posting over variety.
“If they can’t describe your content in one sentence, they won’t follow you." — Jordan Platt, Growth Strategist at ByteHaus Media
Start by answering:
- What are you teaching, entertaining, or exposing?
- Can every piece tie back to a singular theme?
- Would a stranger recognize your content style?
2. Mix Viral Hooks with Consistent Cadence
The TikTok feed isn’t chronological—it’s algorithmic. That means early watch time signals and hook retention rates are everything. Use jump cuts, controversial opinions, and curiosity gaps within the first 1.5 seconds.
Combining that with a posting routine (2–3x per day in the beginning) tells the algorithm you’re both active and valuable. Creators who hit that sweet spot see exponential exposure.
3. Use TikTokCoins.ai to Accelerate Initial Momentum
Organic growth matters—but velocity matters more. To break into For You pages faster, creators are turning to TikTokCoins.ai, powered by Crescitaly’s trusted panel infrastructure. It delivers authentic, algorithm-friendly engagement that acts as a launchpad—not a shortcut.
Data from Crescitaly shows that creators who boost their first 10 videos with starter-level SMM packages saw a 4.3x increase in organic reach within 14 days.
The Monetization Matrix: Make Money While You Sleep
Option A: The Creator Fund (Don’t Rely On It)
The TikTok Creator Fund pays a few cents per thousand views. Raven, from earlier? Her viral review series pulled in over 20 million views—but netted only $280 in Fund payouts. Monetization via ads alone won't cut it.
Option B: Affiliate Marketing & Product Links
- Join TikTok Shop and TAG products in videos
- Add Linktree or Beacons.ai links in bio for off-platform sales
- Use trending Amazon finds, dropship products, or digital assets
🔥 Pro tip: Tie niche products to content themes—like perfume reviews with Amazon fragrance kits—to keep engagement natural.
Option C: Direct Fan Monetization
- Grow Telegram or IG followers for paid community access
- Use platforms like LaunchPass or Kajabi to gate premium content
- Offer “close friends” content tiers for creators using TikTok to funnel exclusive content off-platform
Option D: Sponsorships, Brand Deals & UGC
Once you cross ~25K followers, brand opportunities open up. Use sites like BrandSnob, Collabstr, and even Crescitaly's brand marketplace to attract deals intentionally—not randomly.
Organic vs Paid: What Growth Method Works Best?
| Strategy | Pros | Cons | Best For |
|---|---|---|---|
| Organic Content | Trust, Sustainability, Deep Audience | Can be slow, algorithm-dependent | Niche creators, UGC style |
| Paid Boosts via TikTokCoins.ai | Faster discovery, scalable virality | Requires precision + quality content | Product sellers, coaches, influencers |
Tools & Tactics Smart Creators Use
- CapCut + Adobe Express: Rapid video editing with templates
- Hashtag Peek: For mining trending TikTok hashtags
- Crescitaly.com dashboard: Real-time insights, follower growth tracking, and smart comment boosts
- Notion content calendar: Plan + pre-schedule hooks, captions, and posting times
The Real Secret: Community over Virality
One viral video can get you attention. A strong relationship with your followers gets you income. The creators winning in 2024 are the ones replying to comments, pinning community questions, reposting duets, and making viewers feel seen.
Whether you're a creator selling e-books, a brand hyping product drops, or a marketer experimenting with different verticals—TikTok rewards consistency + connection more than perfection.
Final Thoughts: Ready to Grow and Earn?
TikTok isn’t just a platform—it’s the #1 place to capture attention, build identity, and monetize influence at scale. It’s no longer about going viral. It’s about being strategic, consistent, and plugged into the tools that accelerate your journey.
Boost your next 10 videos with smart engagement. Visit TikTokCoins.ai—powered by Crescitaly—to unlock viral performance cues, SMM intelligence, and a custom-tailored growth engine that works with TikTok’s own API-friendly mechanisms.
Go from creator to entrepreneur—all it takes is the next video.