How to Grow on TikTok and Make Money in 2024

“I hit 100K followers in 72 days — and made more than my 9-5 paycheck. I didn’t go viral by accident. I followed a system.”

That’s how 27-year-old creator Jada Lin explains her sudden TikTok ascent from zero to niche celebrity. Her story isn’t unique anymore — today, carving out a digital empire on TikTok is a fast track to income, influence, and even investor interest. But here’s what the viral tutorials don’t tell you: real growth isn’t luck. It’s engineered. And in 2024, the creators who win are the ones who understand the algorithm, leverage data, and invest smartly.

In this long-form guide, we’re going to break down how to grow on TikTok and make money — sustainably and strategically. From organic audience building to monetizing every piece of attention, this is your blueprint for turning scrolls into streams of income.

The TikTok Growth Equation in 2024

Before you chase followers, understand this: TikTok growth is no longer just about one-off viral videos. The For You Page has evolved into an ultra-personalized feed where the algorithm now favors authenticity, watch time retention, and creator consistency.

“The TikTok trend cycle has shortened to just 4-6 days. If you’re not posting with precision and speed, you’re invisible.” – Crescitaly data report, Q1 2024

3 Key Factors That Now Drive the Algorithm:

• Watch Time Retention: TikTok now tracks whether users stick to the end. Aim for a 70%+ completion rate.
• Video Relatability: Emotionally sticky content—like POVs, challenge stitching, or niche comedy—performs far better than polished ads.
• Engagement Rate Velocity: Early spikes in shares and saves are worth more than likes.

Top creators are now leaning into trend layering — mixing viral sounds with evergreen formats and micro-niche topics.

Case Study: How @KeiSweets Went from 4K to 120K in 5 Weeks

Vegan dessert curator @KeiSweets cracked the code when she aligned food ASMR with trending audio snippets. Her series “What I Eat as a Sugar-Free Baker” hit 12M views by combining aesthetics, relatability, and a smart use of platform data.

• Posted 2x daily with a scheduled theme per day
• Integrated 3-5 viral audio tracks weekly
• Used TikTokCoins.ai to boost initial visibility (2500 likes + saves on first 3 videos)

Result? Within 5 weeks, she secured her first UGC brand deal at $480/post and launched a Shopify with over 2,300 checkout sessions in the first month.

Organic vs. Paid TikTok Growth: What Actually Works?

Real talk: “Just post great content and you’ll grow” is outdated advice. Organic growth is still possible — but it’s slower, algorithm-dependent, and increasingly competitive. Meanwhile, strategic paid growth (when done right) compounds your organic momentum faster than any hashtag strategy.

Organic Growth Pros & Cons

• Pros: Free, sustainable, builds loyal audience
• Cons: Slow, requires experiments + optimization over time

Paid Growth Pros & Cons

• Pros: Scalable, rapid exposure, boosts social proof fast
• Cons: Risky if low-quality panels are used, not a replacement for good content

That’s where tools like TikTokCoins.ai shine. Powered by Crescitaly's trusted panel architecture, creators can buy real engagement (likes, followers, saves) that directly boosts algorithmic favor without risking shadowbans.

How to Monetize a TikTok Audience Effectively

Followers are just step one. In 2024, monetization options are wider (and smarter) than ever.

Top 5 TikTok Monetization Models

• Brand Sponsorships: Still #1 income source — but brands now care less about follower count and more about niche engagement. Use TikTok Creator Marketplace or platforms like Aspire.
• Live Gifts & Coins: TikTok Live earning is exploding, especially for musicians, educators, and lifestyle creators. Average top earners pull $350–$5K/week.
• Affiliate Marketing: Use TikTok Shop or Amazon Influencer Storefronts to earn commission from product links.
• Digital Product Sales: Ebooks, Notion templates, presets — creators like @NotionGirl and @FinanceAbby are earning $15K+ monthly in passive income.
• UGC Creation: Not an influencer? No problem. User-Generated Content deals are booking $100–$750 per video for faceless creators.

“In 2023, over 62% of TikTok creators with less than 30K followers earned $1K–$5K/month using hybrid monetization models.” — Crescitaly Q4 Creator Economy Report

Cross-Platform Growth: Why You Shouldn’t Only Live on TikTok

If TikTok disappeared tomorrow, would your brand survive?

Leading creators are now funneling TikTok traffic to platforms like:

• Instagram Reels: Great for brands, visuals, and day-in-the-life content
• YouTube Shorts: Better for credibility, tutorials, and longer retention content
• Telegram Channels: Emerging for direct fan monetization, exclusive drops, and low-algo reach

The goal? Own your audience — not just rent them through TikTok’s algorithm. Tools like TikTokCoins.ai help seed this kind of growth by giving your content its initial velocity, letting you convert impressions into long-term traffic off-platform.

Go From Creator to Revenue Generator

You don’t have to “go viral” to go pro. You need the right tools, the right timing, and the right tactics. Start by mastering your niche, building high-retention content, and backing your strategy with smart distribution. Whether you’re bootstrapping your climb or investing in visibility upfront, what matters most is consistency + amplification.

TikTokCoins.ai is the go-to toolkit for creators who want to supercharge their TikTok presence — without wasting months on trial-and-error guessing games. Backed by Crescitaly’s precision growth panel, it’s the safest and highest-ROI way to unlock algorithmic relevance, quickly.

Ready to Level Up?

→ Start growing with TikTokCoins.ai now or explore Crescitaly's advanced creator analytics to see what’s really working behind the scenes.

Meta Title: Grow on TikTok & Monetize in 2024

Meta Description: Learn how to grow your TikTok and get paid. Real trends, creator tips, and Crescitaly-powered tools to boost reach and earnings.

Tags: TikTok growth, TikTok monetization, buy TikTok followers, Crescitaly, SMM panel, TikTokCoins, TikTok Live gifts, UGC TikTok, affiliate TikTok