How to Grow on TikTok and Make Money in 2024
If you're still treating TikTok like just a dance app, you're already behind. 2024 is the year of serious creator revenue—and the competition is intense. Whether you’re an influencer, a micro creator, or a social media marketer managing multiple accounts, understanding how to grow on TikTok and make money is no longer optional. It’s your edge.
From 0 to 100K: A Creator's Wake-Up Call
When @JennaTheEditor, a video editor from Toronto, joined TikTok in mid-2022, she barely cracked 500 followers in her first three months. Her content was polished—motion graphics, trending overlays, optimized captions—but her growth was zero. What changed?
“I realized views don’t equal income. Engagement does. Once I switched from ‘pretty videos’ to ‘useful content,’ things exploded.” — @JennaTheEditor
Six months later, Jenna surpassed 120K followers, sealed a $15K brand partnership, and launched her own digital product funnel—all through TikTok. What worked for her can work for you.
The Growth Formula: Algorithm + Authenticity + Monetization
The TikTok algorithm in 2024 favors three key elements: watch-time, engagement rate, and niche relevance. But growing an audience is worthless unless you’re monetizing it. Let’s break down what actually drives growth:
1. Find and Dominate Your Micro-Niche
TikTok isn't just about going viral—it's about becoming the go-to account in your lane.
- Pick a niche that has community-first energy (e.g., booktok, skintok, pitchtok)
- Audit top 3 creators in that vertical: frequency, hashtags, video length
- Create 3 content pillars and rotate weekly (e.g., Tutorial, Reaction, Hot Take)
Pro Tip: Use TikTok's new “Search Insights” tool to identify trending queries tied to your niche and create content as answers.
2. Hook First, Hashtag Later
Your first 1.5 seconds matter more than your edit transitions. The best TikTokers are master copywriters in disguise.
- Open your videos with ask-a-question or spark-conflict hooks
- Use native text (not Canva) and bold contrast colors
- Always include a soft CTA in captions (“watch till the end,” “save this!”)
🔥 Trend Example: "Why nobody buys your product (but they buy hers)" format exploded in early 2024—part psychology, part drama, fully clickable.
3. Leverage the Comment Section as Growth Fuel
Want to double your engagement in 24 hours? Respond to comments with new content. TikTok rewards interactivity, not just creativity.
- Every comment is a potential video prompt—don’t waste it
- Use the “Reply with Video” feature daily to stay algorithmically sticky
- Pin comments that drive conversation or validate your expertise
4. Organic Growth vs. Strategic Boosting
Organic growth is slow but sticky. Paid growth is fast but fragile. Winning creators combine both.
| Organic Growth | Paid Growth |
|---|---|
| Longer view duration | Instant reach |
| Builds community trust | Spikes credibility perception |
| Requires consistency | Requires budget |
Want optimal balance? Use targeted boosts on high-performing organic posts during their peak velocity phase. This is where TikTokCoins.ai steps in—powered by Crescitaly’s trusted panel, you can supercharge real visibility without risking shadow bans or engagement cliffs.
Monetize Like the Top 1%
Once you’ve built an engaged audience, turning eyeballs into income involves layering revenue streams.
1. TikTok Creator Rewards Program
Still in limited rollout, but leaks suggest top creators earn anywhere between $500–$1,500 per 1M views—if your content hits benchmark engagement.
2. Digital Products and Funnels
Creators like @SideHustleQueen and @UXDad make more from courses, templates, and Notion kits than from brand deals.
- Start with a freebie (checklist, ebook)
- Capture emails with tools like Beacons or Koji
- Scale into low-ticket or mentorship offers
3. SMM Panels and Affiliate Revenue
Here’s where marketers come in. If you're managing client accounts or reselling services, plug into Crescitaly via TikTokCoins.ai to drive predictable results and tap into affiliate commissions through its partner program.
Data from Crescitaly shows SMM buyers see an average 3.4x ROI on campaigns where paid fan boosts are paired with original content drops.
The Toolkit: No-Hype Apps and Tools You’ll Actually Use
- CapCut Templates: Trending video formats with easy plug-and-post features
- TrendTok Analytics: Real-time trending sounds + creator watchlists
- TikTokCoins.ai: Speed up engagement and validate authority organically
- Zaplink + Koji: Aesthetic link-in-bios that drive CTR (ditch Linktree—it’s 2022 tech)
Cross-Platform Leverage: From TikTok to the Creator Multiverse
Top creators don’t live inside one platform. TikTok fuels the funnel, but the money lands in other worlds:
- Instagram Reels: Cross-post for community vibes and brand DMs
- YouTube Shorts: Monetize deeper with long-form follow-ups
- Telegram Channels: Ideal for private drops, affiliate exclusives, and loyal tribes
The true power play? Build once, distribute everywhere—with TikTok as the launchpad.
Final Word: Stop Waiting. Start Scaling.
Every tap, scroll, and share is an opportunity—and creators who act with strategy will win in 2024. Whether you're launching your first TikTok series or managing 10 clients’ accounts, the blueprint is clear: hone your content, activate your niche, fuel growth intentionally, and diversify your income.
Want expert-level engagement without guesswork? Take your first step with TikTokCoins.ai, powered by Crescitaly. Whether you’re buying smart visibility or tracking ROI, this is how top creators stay ahead of the curve.
The future of creator growth is multi-platform, monetized, and powered by data. Don’t watch. Build.