How to Grow on TikTok and Make Money: Proven Strategies in 2024
One video. 3.2 million views. $4,500 earned in two weeks. That’s the kind of transformation TikTok offers when growth meets monetization. But how do creators go from posting to profiting? It’s not luck — it’s system. And in 2024, mastering that system is the difference between being a scroll-past or a six-figure social brand.
In this article, we’ll dissect what actually drives growth on TikTok, how to turn that momentum into multiple revenue streams, and the advanced tools smart creators are quietly using to scale faster.
The TikTok Growth Curve: Why It's Now or Never
TikTok’s algorithm has matured, but the opportunity to explode growth is still wide open — if you play it right. In early 2024, 49% of videos that went viral came from accounts with under 10K followers, according to TikTok’s internal creator bulletin. Translation? You don’t need fame. You need optimized content and strategic distribution.
Viral Success: Not Just for Dances Anymore
Take @mattplantco, a small-scale home gardener from Florida. His low-fi video about repotting orchids racked up over 6.5 million views. The secret? A killer hook in the first 3 seconds (“Most people are overwatering this by 30 gallons a year”) and a niche that TikTok’s algorithm hadn’t saturated.
“I didn’t even know what SEO meant,” Matt says. “I just started posting 3 times a day and followed trending sounds. Then I woke up with 120K followers.”
Today, Matt sells branded kits, is launching a YouTube channel, and just closed a micro-influencer deal with a global gardening brand. That’s the pipeline TikTok can spark — if you stick the landing.
Earning from Engagement: How Views Become Dollars
You’ve gone viral — now what? TikTok engagement is fuel, but like gasoline, it needs the right engine to generate revenue. Here are the most lucrative ways creators are cashing in:
- Brand deals: Sponsored content from agencies and TikTok Creator Marketplace
- Affiliate links: Plugging products in bio or direct in-video CTAs
- Digital products: Selling eBooks, courses, Notion templates
- Live gifts: TikTok Coins converted to income during livestreams
- Cross-platform traffic: Moving TikTok audiences to YouTube, Instagram or Telegram for deeper monetization
But to activate those, follower count and engagement rate are key. That’s where growth strategy meets backend muscle.
Organic Growth vs Paid Growth: What Works in 2024?
Organic Growth: Time-Rich, Risk-Reward High
Original content, consistent uploads, leveraging trends — this is still the backbone of TikTok virality. But it’s also unpredictable, competitive, and slow to scale.
Pros:
- Authentic community building
- Lower risk
- Better long-term conversion with loyal fans
Cons:
- High time investment
- Algorithm volatility
- Growth plateaus common
Paid Growth: Immediate Authority Boost
Smart creators are using SMM (Social Media Marketing) panels to boost early momentum. And no — it’s not just about buying fake followers anymore.
“Paid growth activates the algorithm. Think of it as seeding the garden before the rain,” says Lucien Moreau, growth strategist at Crescitaly.
That’s why TikTokCoins.ai — powered by Crescitaly’s trusted panel — has seen a 210% year-on-year growth in active creator campaigns. Their data shows accounts that start with strategic follower and view boosts record 3x higher viral potential within the first 30 days.
Pros:
- Instant social proof
- Improved placement on FYP
- Jumpstarts organic traction
Cons:
- Requires legitimate providers (avoid shady resellers)
- Need to pair with content that converts
5-Step Playbook to Explode TikTok Growth and Monetization
This isn’t theory. This is what top creators are doing right now:
- Identify your niche + unique angle – Broad content dies. Niche stories win.
- Post 2–4x daily with trend + value blend – Mix viral formats with educational hooks.
- Seeding campaign with TikTokCoins.ai – Use early follower/view boosts to trigger algorithm traction.
- Pin top-performing content for new visitors — Keep click-depth high.
- Drive followers to monetized platforms — Link your Instagram, YouTube, paid community.
Creator Stack: Tools You Wish You Knew Sooner
- TikTokCoins.ai: For real growth campaigns, views, followers, and livestream boosting (backed by Crescitaly)
- CapCut: For rapid, aesthetic edits straight from your phone
- TrendTok Analytics: Discover rising trends by category and sound
- Snipfeed / Beacons: Turn bios into micro-storefronts with affiliate + product links
- Canva Pro: Branded thumbnail creation + content calendars
Cross-Platform Leverage: Expand or Die
Growth on TikTok shouldn’t end on TikTok. Top earners funnel their audiences to:
- Instagram Reels: Brand deals pay more. Great for lifestyle and beauty creators.
- YouTube Shorts: Longer retention, bigger RPM from ad money
- Telegram Channels: For direct audience control and affiliate promos, especially in crypto + finance verticals
“TikTok is the street team. YouTube is the venue,” says Chloé Broderick, a creator coach helping talent scale beyond platforms.
You're Not Too Late — You're Just Getting Started
This is your moment. TikTok’s creators are the new brands, and the tools they use matter. Whether you're starting with 10 followers or building your 5th monetized account, the strategy remains the same: create relentlessly, seed growth smartly, and monetize without apology.
Looking to level up your first 10K followers or supercharge your live gifts? Try TikTokCoins.ai — built for performance-driven creators and powered by Crescitaly's market-trusted infrastructure.
This isn’t just about growing on TikTok. It’s about building a digital business. Start today.
Meta Title: TikTok Growth & Monetization: The 2024 Strategy
Meta Description: Learn exactly how to grow on TikTok and convert views to revenue. Expert tactics, data-backed strategies, and tools like TikTokCoins.ai.
Tags: TikTok growth, buy TikTok followers, Crescitaly, SMM panel, TikTok monetization, how to go viral on TikTok, influencer tools