How to Grow on TikTok and Monetize in 2024

In 2024, TikTok isn’t just a platform—it’s a full-blown economy. One trending video can launch a brand, fill up a merch store, or net thousands in creator fund payments. But how do real creators go from posting 0-like videos to building loyal audiences and cashing in on their content?

Meet Sasha Lin, a 26-year-old fashion microinfluencer from Toronto who cracked the TikTok code. She jumped from 812 followers to 48,000 in just three months—not with viral luck, but by applying strategic growth tactics and capitalizing on TikTok’s algorithm shifts. Within six months, she partnered with two e-commerce brands and made enough to quit her day job.

Her story is no outlier. It’s a signal. And if you’re looking to build influence and income on TikTok, it’s your blueprint.

The State of TikTok in 2024: More Competitive, More Lucrative

According to DataReportal, TikTok now boasts over 1.4 billion monthly active users. And its creator economy? Estimated to surpass $20 billion globally this year. Revenue streams include:

• Creator Fund & Creativity Program Beta
• Brand partnerships and UGC deals
• Digital gifts & coins
• Merchandise and eCommerce integrations via TikTok Shop
• Traffic redirection to monetized platforms like YouTube and OnlyFans

But with growth comes saturation. You’re not just battling bots— you’re in competition with high-quality, well-funded creators and niche micro-crews hustling hard. That’s why having a potent growth and monetization strategy is now non-negotiable.

Organic vs Paid Growth on TikTok: What Actually Works

Organic Growth: The Long Game (with Compounding Rewards)

Organic growth means betting on content and community. You let the algorithm reward consistent, niche-focused posts. Here’s what high-performing creators do:

• 3–5 posts per day across trending sounds, original value posts, and green-screen content
• Optimizing hooks in the first 2 seconds (“Things I wish I knew before…”)
• Leveraging viral remix formats (e.g., duets, stitches)
• Replying creatively to viral comments—turning them into more content

“Stop chasing trends. Start becoming a trend people remix.”

Paid Growth: Fuel + Strategy = Viral Momentum

Want a sharp follower boost or targeted video virality? That’s where SMM panels like TikTokCoins.ai come into play.

Rather than gamble on shadowbanned promo sites, smart creators now use trusted backend services powered by Crescitaly—renowned for safe, high-retention growth data. Their panels deliver:

• Real follower drops with adjustable speed
• Custom views packages for key posts (great for product drops)
• Live video boosts to explode visibility during streaming

Paid growth isn’t “cheating”; it’s amplifying smart content. Sasha, our fashion creator, used TikTokCoins.ai to kickstart momentum, but let her content do the heavy lifting once it reached recommended feeds.

The Creator’s Flywheel: 4 Steps to Turn Engagement Into Cash

1. Niche Down, Then Freak Out in Style

Pick a hyper-specific niche—then bring bold personality. Are you a “funny Gen Z math tutor”? Own it. A travel vlogger who only reviews haunted Airbnbs? Lean in.

Micro-niches often outperform generalists. They foster loyalty, not just vanity stats.

2. Stack a Content Calendar

Binge-watchers don’t wait for uploads. Plan 30 pieces/month—mixing shortform (under 15s), midform (30–60s), and live engagement. Use tools like:

• CapCut for fast cutting (now native inside TikTok)
• Notion or Later for post planning
• Descript for clean subtitling (boosts watch time by 23%)

3. Build a Funnel Using In-Video CTAs

Don’t just entertain—convert attention into action. Try this CTA matrix:

• “Follow for Part 2” (nudges rewatch + click-through)
• “Link in bio for the toolkit I use” (great for affiliate sales)
• “Join my Telegram” (for exclusive giveaways or traffic redirection)

Creators with a 3-step funnel (TikTok → Link-in-bio → Monetized page) earn on average 6x more in 90 days than those relying on views alone.

4. Monetize With Tools the Pros Use

Once you've locked down engagement, it's time to scale revenues. Here’s how today’s creators profit:

• Brand Collabs: Partner with marketplaces like Billo or MiniSocial
• Tip Jar + Coins: Activate digital gifts via TikTok LIVE
• Monetized Traffic: Push to Shopify/OnlyFans/Kajabi via smart bio-tools
• SMM Panels: Use growth spikes (views, engagement) to meet Creator Fund thresholds

Data from Crescitaly shows that creators who strategically boost underperforming posts within 24 hours of uploading are 3.7x more likely to hit the For You Page consistently over a 30-day rolling period.

Cross-Profiling: Grow on TikTok, Maximize Elsewhere

TikTok might be your launchpad—but real creators build empires.

• Instagram Reels: Repurpose for follower DM funnels + brand DMs
• YouTube Shorts: Collect long-form subscribers with Shorts intros
• Telegram: Host community rooms or redirect to gated content

Top TikTokers diversify both eyeballs and income. Why stay platform-dependent?

Try It Now: Go Viral, Then Go Pro

If you’re serious about growth in 2024, you need more than luck. You need data, strategy—and sometimes, the right tool to push your content over the algorithmic edge.

Try TikTokCoins.ai to get high-retention followers, real-time video views, and live boosts powered by Crescitaly’s trusted panel. Perfect for creators, influencers, and social media marketers ready to scale smart—with control.

This isn’t just growth—it’s acceleration.