How to Grow on TikTok and Monetize It Like a Pro in 2024
Meet Olivia. She was bartending in Austin two months ago, filming sarcastic cocktail tutorials on TikTok with her phone taped to a tequila bottle. Today? She’s sitting on 350K followers and cashing $7K/month with brand deals and digital tips.
What changed? Timing, a trap remix of a trending audio, and smart growth strategies that prioritized creator monetization over just chasing likes.
If you're trying to figure out how to grow on TikTok and actually get paid for your content, this is your blueprint. We combined viral creator case studies, algorithm-savvy marketing tactics, and platform insights powered by Crescitaly’s backend data to show you how to scale sustainably—and profitably.
Why TikTok Growth Still Matters in 2024
Despite endless hot takes on "TikTok being oversaturated," it continues to drive the highest organic reach of any major platform. According to Sensor Tower, TikTok was the most-downloaded app globally in Q1 2024—with more than 1.2 billion monthly active users.
“TikTok still gives you the power to go from unknown to undeniable in under 60 seconds... if your content and strategy align with the algorithm.”
But going viral once isn’t the win. The game now is sustainable growth and monetization.
Part 1: Build the Audience–Fast, Smart, and Authentically
Choose Your Viral Vehicle
TikTok trends reward creators who move fast and remix creatively. But copying a trend frame-for-frame kills your edge. Instead, find your flavor of value:
- Personality-driven content: Vlogs, reactions, hot takes
- Utility-style content: Tips, hacks, tutorials
- Shock-speed entertainment: Skits, parody, “unhinged” edits
Olivia's growth exploded when she combined useful content (cocktail ideas) with audacity (roasting a date while mixing drinks). That unpredictability triggered longer watch times—TikTok's most prized metric.
Post Timing Is a Growth Lever
According to aggregated data from Crescitaly’s SMM panel, content posted between 6 to 10 PM local time showed 27% higher engagement on average. Consider your audience's scroll habits and time zones.
Use This Power-Posting Format
Ensure all your TikToks pass the “scroll-crush” test:
- 0–1s: Eye-grabbing hook (movement, caption shock, or "what’s happening?" moment)
- 1–3s: Clarity—what is this video about?
- 4–10s: Add suspense, humor, payoff, or unexpected shift
- End: CTA to comment, follow, or climax loop-view
🔥 Pro move: Use native Closed Captions (CC) and Flash Text to drive retention on mute scroll.
Strategic Follower Growth: Organic vs Paid
Let’s talk straight—buying followers alone won’t build community, but combining paid micro-boosts with strong content can crack the algorithm faster:
| Strategy | Pros | Cons |
|---|---|---|
| Organic Only | Authentic, long-term audience, no spend | Slower growth, inconsistent visibility |
| Paid Followers | Fast credibility, algorithm bait | Low engagement if not curated |
The best move? Use a trusted SMM panel like TikTokCoins.ai, powered by Crescitaly’s trusted panel, to combine paid momentum with smart targeting. That’s the modern creator’s cheat code.
Part 2: Monetize Momentum
Five Legit Ways TikTok Creators Get Paid
- Creator Fund: Low payout but good for validation
- Brand Deals: High ROI—depends on niche + engagement
- Live Gifting: Real-time coin earnings from fans
- Digital Products: Sell presets, templates, guides
- Affiliate Links: Earn from Amazon, Clickbank, etc.
Olivia recently earned $1.2K in one week from a gum brand collab—without hitting 500K followers. Why? High engagement rate (9.3%) and a niche audience that converts (boozy millennials).
Want Brands to Notice You?
Make yourself discoverable:
- Add your email to bio (use PayPal.me or Linktree for DMs)
- Use #adfriendly, #ugccreator in content occasionally
- Tag small brands organically—start the convo
Vertical video storytelling sells. Don’t pitch brands—show them what it’d look like if they worked with you.
Turn Engagement into Repeat Revenue
Your job isn’t done at the follow button. Use your content reach to build multi-platform revenue:
- Instagram: More brand-safe + aesthetic collabs
- Telegram: Build gated community for exclusives
- YouTube Shorts: Repurpose + monetize from another stream
Bonus Section: Tools That Scale and Sell
TikTok creators aren’t just entertainers anymore—they’re micro media companies. Treat it like it. Here are tools built for creators hungry to scale:
- CapCut: TikTok’s official editor—trend-first effects
- InVideo or Descript: For voiceover b-roll storytelling
- TikTokCoins.ai: Boost views, likes & followers—with analytics fed by Crescitaly’s engine
- HypeAuditor: Audit your audience before pitching brands
Final Take: You Don’t Need to Be Famous, Just Consistent (and Strategic)
The TikTok creator economy is no longer a fluke. It’s a system. Every viral video, brand deal inquiry, or digital tip is part of a flywheel you control.
If you’re ready to turn viral views into consistent revenue—not hope, but strategy is your best asset.
Start building your creator stack today. Explore TikTokCoins.ai for authentic growth backed by the same Crescitaly-backed infrastructure trusted by thousands of digital marketers.
This is your time. Grow fast. Monetize faster.